Amazon Prime Video to Make Major Changes to Interface to Address Reputation Issues

by time news

2024-04-18 20:11:31

One of the aspects that greatly harms the reputation of Prime Video is all the errors in its interface: bad titles, poorly classified episodes, etc. But Amazon should change all that soon.

When compared to the interface of Netflix or Disney+, the interface of Amazon Prime is flawed because there are many errors that are absent from its main competitors, and even more when you do not use the platform in real time. In fact, translation errors are common, as are problems with the placement of episodes or seasons, etc.

As explained Insider Business, Amazon receives many complaints or requests for corrections on this matter. It represents even 60% of the customer complaints received by Jeff Bezos’ firm. 10,000 complaints, for example, related to “the integrity of the seasons” to paraphrase the American newspaper. This category includes, among other things, concerns about missing episodes, wrong content, etc.

Apparently this kind of problem is rarely resolved, and only a relatively small percentage of complaints are rectified each year, according to a person directly involved and interviewed by the media.

But all this should change soon. In fact, Amazon seems to be launching a large-scale program to correct these errors by using not only people, but also software specially designed to correct these errors. With this, the firm hopes to avoid around 15,000 annual complaints…

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