Incredible! Amazon wants to saturate users with more advertisementsnow including advertising even during breaks. Here all the details.
Amazon is thinking of adding Prime Video to its entertainment platform new ad formats commercials.
This measure began to circulate as a rumor for months and now it seems that it is about to become a reality.
What has caused controversy is that Amazon would occupy various spaces where annoying advertising was not previously available.
Amazon will include ads even during breaks; this will be the new advertising
The vice president of Prime Video International, Kelly Dayrevealed that there will be a increase in ads on the platform Amazon.
Said advertising, the executive revealed, will be shown to the user beforehand during and after watching a movie or television series.
Amazon Prime Video (Thomas Brands / unsplash)
According to The Financial Times, a medium that recovered Kelly Day’s statement, the ads on Prime Video also They will be seen when the user pauses some content.
It is worth mentioning that also in the commercials there will be an advertising format on carouselwhere various products will be displayed.
Which will appear as a swipeable line with which Internet users can interact and add things to their shopping cart using their remote control.
Now, carousel ads will only be visible during Amazon Prime Video automatic pauses.
And they will re-emerge on the viewer’s screen when there is a new ad unit.
Although many think that Amazon could lose subscribers with this measure, Kelly Day announced that its advertising strategy has worked.
This is because they did not have a significant decrease in audience, so everything indicates that they think that this new implementation of commercials will not affect them.
When will Amazon start implementing increased ads even during breaks? This we know
It is planned that Amazon and their new announcements in the breaks They will be implemented in 2025.
In Mexico, there is no entry date for this advertising strategy, since it would first arrive in the United States and then in our country.
Remember that if you do not want ads on your Amazon Prime Video you can pay 50 extra pesos to your subscription to skip them.
Amazon Prime (Unsplash)
2024-10-04 01:57:15