2023-09-29 14:22:49
One of the most influential companies in the world will be linked to cycling through a sponsorship of Jumbo-Visma and its merger starting next year. This sponsorship will come into effect through a less showy role than what people imagine.
(Photo by Tim De Waele/Getty Images)
According to Wielerflits, the American giant will be a minor sponsor and not one of the main ones, as indicated by its Dutch marketing specialist on the television program Today Inside.
The relationship between Jumbo and Amazon is not new. Through their streaming platform, they had broadcast the insider documentary of the 2022 season of the Aurinegro team. Now it seems they want to take another step forward and promote their brand directly to those who are the best in cycling today.
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