2023-12-07 15:43:44
The Sailing America’s Cup not only aspires to excite the people of Barcelona and Catalans but also wants to serve as international attraction hub. The showcase that hosting a competition of this caliber in the Catalan capital represents the next summer it’s huge. That’s why Barcelona tourism and the Catalan Tourism Agency accompanied by the organizers of America’s Cup Events (ACE), have presented this Thursday the event in Londonon board the barque ‘Cutty Sark’.
The objective is to show sailing and nautical fans from sending countries with a strong hobby, such as the British, French, Swiss, Americans and Italians. In fact, these five countries They have equipment that will compete starting in August of next year, once the two previous preliminary regattas of Vilanova and Geltrú y Jeddah. The drivers of event in London have used virtual reality and immersive experience to learn about the maritime and nautical tradition of the country, the coastal transformation of Barcelona, gastronomy or cultural heritagethey explained in a statement.
sports tradition
The Director of Promotion of Barcelona tourismMatthew Asensio, has highlighted the sports tradition of the city and also the ability to organize sporting events. “This test means opening the coastline again and offering its inhabitants new experiences and products around nautical”, he stressed. For his part, the executive director of the Catalan Tourism Agency, Patrick Torrent and Queraltadded that the America Cup “transcends the nautical field and embraces other aspects such as innovation, quality tourism or sustainability environmental and social”.
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The director of organization of ACE, Leslie Ryanhas assured that Barcelona has a wide variety of experiences to offer and this has been confirmed by the teams installed in the Catalan capital for several months. They have explained that it is an appointment that can be follow for free from the beaches of Barcelona on large screens that will be distributed along the coast.
Those responsible for city tourism and the country will continue with these presentations in different European countries. This, added to campaigns to attract investments from international companies to Catalonia, aim to take advantage of the Barcelona election as headquarters of the 37th edition.
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