AMERICAN SAILING CUP | Cupra also joins the sponsorship of the Barcelona Sailing America’s Cup

2023-12-05 12:35:07

The trickle of brands that want to be linked to the celebration of the 37 edition of the America’s Cup sailing is constant. This Tuesday it was the turn of Cuprawhich has announced together with the organizers of the sporting and technological event that it is joining as Global Partner. The brand of motor He believes that the showcase offered by next summer’s event in Barcelona will be enormous.

During the competition, which will last from August to October, Cupra It will be part of the Race Village ‘fan zone’ “to connect with fans, citizens of Barcelona and visitors,” they announced. “We are very proud that Cupra is joining the sponsor family”, said the director of America’s Cup Events, Grant Dalton.

Performance and obsession

“We know that they are very proud and that they are passionate about Barcelona, ​​the performance and obsession, values ​​that the America’s Cup of sailing also represents. Cupra will help us connect with the people of Barcelona and from around the world, through daring activations that tell the story of the event, its innovation, its history and its inspiration,” Dalton interpreted.

“At Cupra, we believe that Our city “It is the ideal place to host the Copa América and become the epicenter of sport on a global level,” explained Wayne Griffiths, executive director of the firm. “As a sports brand driven by emotionwe are proud to sponsor large-scale international events that fully align with our values ​​and our ambition to inspire the world from Barcelona and go out to win.

Relive 92

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This is also a great opportunity for relive that unforgettable spirit of the 1992 Olympic Games, with a truly international competition that will show the best side of this vibrant city,” added Griffiths. Created in 2018, the motor brand has its corporate headquarters and with the Cupra Racing competition division in Martorell, they recalled in a statement. In 2022, the brand delivered more than 150,000 vehicles.

It is also the official automotive and mobility partner of the FC Barcelonathe premium sponsor of the World Padel Tour and the official sponsor of the club eSports Finetwork KOI. It is the only automotive brand that participates in racing competitions EXTREME Ey Formula E. The urban artist is part of the team of Cupra ambassadors TvBoythe Olympic gold medalists Adam Peaty, Melvin Richardson y Saul Craviottothe German goalkeeper Mark ter Stegen and the soccer player Alexia Putellaswinner of two Ballon d’Ors and two The Best FIFA awards.