2023-08-16 18:41:50
By Chloe Woitier
Posted 2 hours ago, Updated 1 hour ago
America is going through a sea change for content consumers. More and more, they want to watch Netflix or YouTube on the biggest screen in their house. Kaspars Grinvalds – stock.adobe.com
For the first time, the majority of time spent on the small screen is dedicated to YouTube, Netflix and Disney+.
“The golden age of traditional television is behind us”, insists analyst Tim Nollen. The biggest American television channels like ABC, NBC or CBS have become over the years giants with feet of clay in the face of the success of the streaming giants. “We are seeing a sea change in the way people consume content: they increasingly want to watch Netflix and even YouTube from their living room, on the biggest screen in their home”, abounds the specialist in the media sector. July 2023 thus marks a real turning point: for the first time, the majority of the time spent by Americans in front of their television was devoted to something other than watching traditional television channels, according to the latest data released by Nielsen.
According to this benchmark study, linear television now represents only 49.6% of the time spent in front of the living room screen. In detail, the pay cable channels, to which…
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