2024-07-25 00:19:45
Amorepacific Group announced on the 24th that it achieved its best performance ever by taking 1st to 3rd place in the Beauty & Personal Care category by participating in ‘Amazon Prime Day’. Amazon Prime Day is an online shopping event for paid service members of Amazon, the world’s largest e-commerce company.
Amorepacific Group participated in Amazon Prime Day, which took place on the 16th and 17th, with global brands such as Cosrx, Laneige, and Aestura. It is said that Amorepacific brands swept the 1st to 3rd place in sales volume in the beauty & personal care category of this event.
COSRX’s representative product, ‘Advanced Snail 96 Mucin Power Essence’ took first place, while Laneige’s representative products, ‘Lip Glow Balm – Berry’ and ‘Lip Sleeping Mask – Berry’ took second and third place. The company said that Laneige’s ‘Lip Glow Balm – Berry’ in particular sold out all of the products prepared for the event, proving the brand’s popularity in the global market.
In addition, the ‘Estra Atobarrier 365 Cream’ product ranked 2nd in the facial cream & moisture category, and ‘Mise en scène Perfect Serum’ ranked 1st in the hair serum category.
Amorepacific’s Amazon channel manager said, “The growth of the Beauty & Personal Care category is accelerating as the number of customers purchasing skincare and makeup products on the Amazon channel is increasing,” and added, “We will continue to expand global customer touchpoints and introduce brands and products that meet customer needs by strengthening marketing activities using AI and optimizing search keywords.”
Meanwhile, Amorepacific Group has been building a solid corporate reputation centered on major global brands since it officially entered the North American market in 2002. Last year, it incorporated COSRX as a subsidiary and strengthened its brand competitiveness in line with the changing market environment, continuing its high growth in sales in the North American market.
Hwang So-young, Donga.com reporter [email protected]
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2024-07-25 00:19:45