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Workers explain the choice of the new slogan, “In recent months, extensive marketing research work has been done at the bank. The findings indicate that professionalism is the most important arena for the bank’s customers and potential customers, and is a significant parameter in the bank’s recommendation. The workers and its digital products.
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“The marketing move will be led by Amos Tamam as a presenter, chosen for his suitability for the bank’s values and being a true professional who came to the stages thanks to talent and hard work. He is perceived as beloved, reliable and authentic and can present the bank’s professional value.”