Inflation in the United States continues to climb and reached 9.1% this month, after only recently breaking a 41-year-old record in the level of inflation in the country. Following the sharp increase in the United States, it was announced that the biggest beneficiaries of the increase in inflation are the breweries and the discounted cigarette brands, those that the average consumer can afford even in more difficult economic times.
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As mentioned, inflation has many consequences on market prices and the consumption habits of the public, and now this is also expressed in numbers: since the beginning of July, the cheap beer companies have recorded an increase of about 5.4% in profits, compared to a decrease of about 10.9% in the same period last year.
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There are also significant changes in the cigarette market. The American cigarette brand Marlboro also recorded a decrease in profitability, compared to an increase in sales of the cheaper companies. Also, the price of cigarettes in the United States jumped by 8.1% in June alone. Mediating in this way the dominance of the big brands is damaged and space is made for the small players in the market, which in itself can be a significant factor in the fight against rising inflation. “I don’t like the cheap stuff, but sometimes you still go for it” concluded Javier from Texas.