Black Friday 2021 is a huge success: according to data from the ISA (automatic banking services), there was a more than 20 percent increase this morning in Israelis’ spending on credit cards compared to last year.
Between 8:00 and 11:00, expenses were recorded in the ISA systems in the total amount of more than NIS 315 million. This is an increase of 21.2 percent compared to last year, on November 27, 2020, when between the hours of 8:00 and 11:00, credit card expenses in the amount of NIS 260 million were recorded.
For comparison, last Friday, November 19, 2021, expenses totaling NIS 295 million were recorded during those hours. The busy minute this morning was 10:58, during which more than 12,000 credit card transactions totaling NIS 2.8 million were recorded.
as we know, Black Friday is the international “shopping holiday”, which is the official opening shot of the American shopping season. It is so named because the shopping takes place on the Friday after Thanksgiving, which opens the sales season leading up to Christmas. This day is so named because of the marking that was customary in account books, in which the red color marked expenses and losses, and the black color marked profits.
In recent years, Israeli chains have also been lining up, offering deals for Black Friday. However, it is not certain that it is more profitable to purchase in Israel on this day, since prices will still be reduced Towards December, when the big chains need to get rid of inventory and show in their profit line in the year-end reports that they have managed to earn. So, traditionally, we see discounts in all stores of 70 percent and up.