Time.news – Ties, masks, fabrics chosen with exquisitely taste arrive on the market italiano, but with quality Japanese and worked exclusively with Japanese machinery from over a century ago.
It happens in the village of Hirokawa, in one of the lesser known lands of Japan, the only one still to preserve ancient cotton processing techniques known as “Kurume kasuri“, with which samurai and peasant clothes were made in the Japanese Middle Ages: here, an Italian, Daniele Di Santo has decided with his company to invest in the recovery of this tradition by adapting it to the production of accessories for everyday use, inspired by Italian design excellence.
Who he branded “Kimonissimo“, which presents ties, fabrics, masks and accessories made by hand, using the machinery used in the last century, the latest models on the market of Toyota in 1906 before the company focused its core business on automobiles.
These machines, out of production and whose manufacturing technology has been lost, are the favorites of local producers who have not found the same performance in the modern versions over the decades.
The Di Santo project, born just a few weeks ago, alone absorbs a large part of the local industry made up of fabric manufacturers and expert sewing craftsmen for a total of over 50 people. There is also a team of 8 people including designers and sales staff.
The main market is the Japanese one, from which almost all orders come. But the company is open to the search for Italian partners with whom to distribute the products in our country, from which for now they can only be purchased through the online shop.
“The project was born from a casual visit to Hirokawa in early 2020, in the midst of the first wave of coronavirus. In that period, many companies went close to closing with the risk, for some sectors, of seeing lost centuries of tradition as in the case of the cotton processing of Kurume. Hence the idea of re-proposing an ancient fabric with a current use designed for masks, an idea that after the first initial success was then extended to other accessories “, declared Di Santo.
“The social breath is central to this project. The decision to invest in such a particular sector arises above all from the desire to relaunch a territory, helping to keep alive a processing technique recognized as a UNESCO heritage. Our company mission is to invest in projects, companies and know-how capable of making a potential contribution to the growth and development of society and the territory, and Kimonissimo fully finds its place in this vision “, added Di Santo.