Will the status of company with a mission give new life to the old age sector? This is the bet made by the National Union of Establishments, Residences and Private Home Help Services for the Elderly (Synerpa), after the revelations of mistreatment and financial abuses that splashed Orpea in January. “The explosion was such that we now need to restore confidence, provide transparency and commit to quality levels with sustainable impact objectives”explains the general delegate of Synerpa, Florence Arnaiz-Maumé.
The company with a mission can be one tool among others. “Some players like Colisée have already adopted the statute, but most are rather behind on the subject of CSR [responsabilité sociale des entreprises]she acknowledges. The idea, initially, is therefore to evangelize the troops, in particular through a guide that we have published. »
Then it will be a matter of helping members who so wish to get involved in the process. “We feel a real dynamicshe testifies. The majority of our members know that this will be a real asset for recruiting in a sector that is experiencing a skills shortage. »
Orpea will have no choice, one of its shareholders, Mirova, having made it a condition for remaining in the capital. “We are pushing the group to embark on this path because we are convinced that this can be a factor of in-depth transformation.testifies the general manager of Mirova, Philippe Zaouati. On condition, of course, of adopting a new model of governance in parallel. » The asset manager knows what he is talking about. Its investment fund has itself been a company with a mission since November 2019. “It’s always easier to give yourself the goals that you impose on others. »