Anita Dongre Brings Indian Luxury to Beverly Hills with New Flagship Store
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Meta Description: Indian designer Anita Dongre opens her first West Coast flagship store in Beverly Hills, expanding her mission to showcase Indian craftsmanship globally.
Anita Dongre, a leading figure in Indian fashion renowned for her commitment to craftsmanship and sustainability, has opened her newest flagship store in the heart of Beverly Hills. Located at Gardenhouse Beverly hills, the opening marks the brandS 13th store worldwide and represents a meaningful expansion into the U.S. market since the 2018 launch of her new york City flagship in Soho.
Following prosperous debuts in New York City and The Dubai Mall, Dongre’s Beverly Hills location solidifies her position as the first Indian designer to establish a flagship presence on the West Coast, furthering her long-held ambition of bringing the richness of Indian culture to a global audience. The new space offers a curated collection of both couture and ready-to-wear, designed for a discerning international clientele.
“The West Coast represents a very global way of living,” Dongre shared. “It is open, creative, and deeply connected to nature and culture. We have seen growing interest from clients in California over the years,so building a home here felt like a natural next step. Los Angeles understands slow luxury, craftsmanship, and conscious living.It aligns perfectly with our brand values.”
the 3,200-square-foot boutique is designed to evoke a sense of serene elegance, mirroring the brand’s aesthetic. The space features a calming color palette inspired by the Rajasthan landscape, with natural materials and textures throughout. Furnishings – all meticulously handcrafted in the brand’s atelier in India. every detail, from the flooring to the lampshades and artwork, reflects Dongre’s deep reverence for handwork and the natural world.
Commitment to Sustainability and Artisanship
Anchoring the store is a powerful installation featuring an elephant matriarch and calf from ‘The Great Elephant Migration,’ a global art movement. The sculptures are handcrafted by indigenous communities in India using invasive Lantana weeds, addressing the threat these plants pose to native forests and wildlife. This installation underscores Dongre’s unwavering commitment to sustainability, biodiversity, and her “Fashion For Good” ideology.
Dongre’s brand has gained international recognition, dressing global icons including Priyanka Chopra, Kate Middleton, Kim Kardashian, and Dakota Johnson. her dedication to cultural storytelling and women’s empowerment was recently highlighted through a groundbreaking collaboration with Mattel, resulting in the first Indian designer-created Diwali Barbie. The limited-edition doll quickly sold out, celebrating South Asian representation and heritage craftsmanship on a global scale. “Every piece we create is touched by the hands of women artisans whose skills have been passed down through generations,” Dongre explained. “Bringing their craft to Beverly hills is not just about fashion – it’s about giving their art the global stage it deserves.”
A Blend of Hollywood and Bollywood
The grand opening was hosted by Mindy Kaling and Poorna Jagannathan, attracting a vibrant mix of celebrities, industry leaders, and fashion insiders. Attendees included Anjula Acharia, Jay Shetty, Jeannie Mai Jenkins, Deepica Mutyala, Anjali Bhimani, Francia Raisa, Maejor Ali, Richa Moorjani, saagar Shaikh, Yvonne Orji, and Anita Chatterjee, among others.
with this West Coast expansion, Dongre anticipates a unique synergy between hollywood and Bollywood. “Both industries are powerful storytelling cultures,” she noted. “They celebrate emotion, beauty, and identity. We have been lucky to dress incredible talent across both worlds, and I believe fashion becomes a bridge when it carries cultural heritage with pride. With a physical space in LA, we can deepen those relationships, support stylists and artists more closely, and create a space where creative communities from both industries can come together. When cultures meet through craft, magic happens.”
Rooted in the traditions of Rajasthan, Anita Dongre has consistently championed India’s artisans, preserving and modernizing handloom weaving, embroidery, and block printing techniques. Her brand continues to pioneer conscious luxury across couture, ready-to-wear, and vegan accessories, supporting thousands of craftspeople with sustainable livelihoods as she expands her global footprint.
