2024-06-17 13:35:26
Avril Lavigne, Sam Smith and Čestmír Strakatý. Along with massive music stars, podcast stars are additionally showing an increasing number of usually at Czech festivals. Dwell recording of packages replaces earlier debates, and on the identical time represents a manner for the organizers to draw guests affected by inflation and relieve the price range.
“They’re a type of influencers. Simply as folks used to go and nonetheless go to observe the stay recording of Jan Kraus’s present, at present they go to their podcasters on occasion,” says Dan Tržil, a specialist on this format. Many festivals will or have supplied stay recording of standard podcasts this yr, from the already held United Islands to the presently peaking Rock for Individuals to the smaller Besedu u Bigbítu or Krásný tráty. Metronome in Prague will embody all the Podcast stage subsequent week, whereas Colours of Ostrava has already given area to commentators Bohumil Pečink and Petros Michopulos within the prime night time for 2 years in a row, who final yr welcomed President Petr Pavlo to the Decrease Vítkovice area as a visitor of their Kecs and politicians.
All these occasions began with the podcast program after the covid break, i.e. within the final three years. On the identical time, podcasts and their stay recordings grew in recognition. The most important pioneer on this regard is Beseda u Bigbítu, which already had podcasts on this system in 2019. Based on music journalist Michaela Peštová, this can be a pure growth. Non-musical programming has a protracted custom at Czech festivals, and podcasters are changing former moderated discussions.
The accompanying program, particularly at massive occasions, presents a break from the customarily demanding and noisy principal performers. Nevertheless, the organizers agree that there’s a want to put an increasing number of emphasis on the non-musical half. “Festivals, particularly city ones, should provide guests extra forms of enjoyment. Music is in fact the alpha and omega, however we improve the accompanying program yearly,” says Martin Štěrba for Prague’s United Islands. “Now we have been creating the accompanying block till 2009, however in recent times we now have been giving it an increasing number of significance,” admits Kamila Šimůnková from Beseda u Bigbít.
That the growth in podcast programming at festivals got here after the pandemic might be no coincidence. Final yr, for instance, the Hrot weekly outlined how arduous the organizers are coping with its penalties. Inflation associated to the Russian struggle in Ukraine and on the identical time the outflow of some folks and suppliers from the business has pushed the price of some gadgets to double, and tickets along with lodging and meals at a bigger competition will value the value of a less expensive vacation in Europe. Gone are the times when music lovers toured festivals each week.
Based on Michaela Peštová, some festivals are additionally going through a drop in attendance because of worth will increase. Whereas the organizers of the bigger ones, similar to Prague’s Metronome, declare that they’re nonetheless rising, the extra intimate occasions don’t cover that covid has affected them. “Earlier than covid, we had been hopelessly offered out 4 occasions in a row. Since 2021, once we realized the competition after a one-year break, it hasn’t been profitable but, for the final three years roughly a fifth of the tickets have been left,” admits Pavel Uretšlégr, director of Besedy u Bigbít.
Based on Peštová, podcasts could be a method to entice “impoverished” followers regardless of the costlier entrance charge. And to get individuals who do not search for music that a lot to the competition. “The organizers are looking for ever extra inventive methods to advertise the competition and provide essentially the most fascinating program doable,” says the publicist. And podcasters, in response to her, “promote” higher than bizarre discussions.
Dan Tržil, an professional on this format, additionally mentions the benefits of promotion. “I feel that podcasters are fairly low-cost, though I do not know precisely how a lot the highest creators cost. So it is primarily a mutual promotion of the podcast and the competition, thus a win for each events. It would make podcasters extra seen, it can give the competition one other doable method to graduate,” he thinks.
Whose podcast you take heed to, sing that music
Some festivals profile themselves with their alternative of podcasts. For instance, the August present Stunning Losses, which takes place on a farm in Všetice in Central Bohemia, will characteristic the Echo scene belonging to the conservative weekly Echo. “We depart the thematic focus to the performers, however there have to be some settlement with our views,” admits one of many organizers, Kryštof Kodl. However they do not wish to be a competition of 1 opinion. “Life itself is meant to be a civilized battle of concepts and opinions. That is what we wish to be like as a competition,” he provides.
In distinction, South Moravian Beseda u Bigbítu invited the podcast Kolaps progresivního Alarmu or the general public Podhoubí targeted on the surroundings and sustainability. Playwright Kamila Šimůnková explains that they’re turning to their long-term media companions. It can be crucial for her to decide on podcasts about subjects that “transfer our society”.
Prague’s United Islands, the place admission is free, tries to cater to the widest doable vary of holiday makers. They invited each the podcast Fakta o klima or Podhoubí, in addition to the weekly journal Respekt, which debated the widening hole in opinion between younger women and men, in addition to the Echa podcast. “We attempt for range of opinion, and I feel it is working for us,” says advertising director Martin Štěrba.
Based on the music journalist Peštová, massive metropolis festivals have to be extra mainstream and attempt to entice as many individuals as doable, whereas smaller occasions similar to Beseda and Krásný trzby can afford to be politically particular. “It is a particular imprint of the competition, the way it perceives itself, what sort of face it has,” he explains.
In Anglo-Saxon circles, there’s hypothesis as as to whether the recognition of podcasts has already reached its peak. Many creators discover that the power and assets they put in do not get that a lot return. Based on Dan Tržil, the top of podcasts is unquestionably not coming. “One peak was already throughout covid, then lots of people discovered that making a podcast shouldn’t be that simple, and it declined a bit. Now there’s a second wave, when massive media homes are investing in them,” he observes. “So there’s some fluctuation, however I do not suppose it is a bubble that may collapse. Slightly, it can go up,” he provides. It’s due to this fact doable that podcasts will stay a set a part of festivals.
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