2024-07-26 14:30:07
The Anyang Dance Festival, which was visited by 170,000 people, was selected as the Brand of the Year chosen by consumers. The Anyang Dance Festival, hosted by Anyang City and organized by Anyang Culture and Arts Foundation, was selected as the ‘2024 Brand of the Year chosen by consumers’ in the regional festival and cultural festival category.
This award is the second great achievement following Anyang Dance Festival’s predecessor, Anyang Citizen Festival, which was selected as the Brand of the Year by Consumers in the same category in 2023.
The Anyang Dance Festival, which has established itself as a citizen participation festival, started in 2020 as the ‘First Stop Anyang Citizen Festival’ with dance as its content, and was reborn last year to take a leap forward as a representative tourism festival.
Hosted by the Korea Broadcasting Newspaper Association and sponsored by the National Assembly of the Republic of Korea, the Ministry of Trade, Industry and Energy and the Ministry of Agriculture, Food and Rural Affairs, the ‘2024 Consumer Choice Brand of the Year Award’ is an award given to the best brand that has received consumer trust and love in 2023 with an innovative product or service.
The selection is made through a thorough review process of consumer surveys, document screening, and a judging panel comprised of experts from various fields.
The 2023 Anyang Dance Festival, with the slogan ‘Let’s walk, run, and dance!’, was held for five days in September last year, and included the ‘Crown Competition’, a K-pop dance competition that brought together dancers from all over the country, the ‘Street Battle Competition’ where you can dance freely, the ‘Dance Workshop’, and the ‘Random Play Dance’.
It was estimated that approximately 170,000 citizens participated in and enjoyed the festival during this period.
The 2024 Anyang Dance Festival will be held from September 27 to 29 at Samdeok Park in Manan-gu and Pyeongchon Central Park in Dongan-gu under the theme of ‘Anyang Rising with Dance.’ Anyang City and Anyang Culture and Arts Foundation are preparing to welcome citizens with even more unique programs.
Anyang Mayor Choi Ma-ho said, “The Anyang Citizen Festival, which began in 2000 as a citizen-participatory festival, has developed into the Anyang Dance Festival that we know today.” He added, “I hope that citizens will actively participate so that we can hold the Anyang Dance Festival successfully this year and make a leap forward as the best tourism festival in Korea.”
Meanwhile, Anyang Dance Festival (Usunmuteum), a representative civic festival in name and reality, won the Korea Festival Content Award (2021-2024) for four consecutive years and was selected as the Gyeonggi Tourism Festival (2022-2024) for three consecutive years.
Queen Choi Ha Na Reporter Photo Anyang City
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2024-07-26 14:30:07