Apple aims to dominate the smart watch market with its shiny new product

Emphasizing its target audience as athletes and athletics, Apple said the Ultra is also inclusive GPS More accurate and a new app named Backtrack that helps travelers retrace their steps. If gadget lovers wander too far off the trail or find themselves lost or trapped, they can activate an 86-decibel siren that can be heard up to 600 meters away, according to Apple.

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“Honestly, it’s so impressive,” she said iJustine, a YouTube star who tested the device at Apple’s Cupertino headquarters. “It was built for athletes, but who says the everyday person can’t enjoy theApple Watch Ultra.”