2024-06-20 07:13:38
As a result of the “Imaginative and prescient Professional” is promoting poorly, Apple is stopping the event of a successor. The corporate has different plans for its information glasses.
Apple has paused work on a successor mannequin to its “Imaginative and prescient Professional” information glasses in the interim. This was reported by the enterprise portal “The Data”, citing a producer of elements for Apple’s “combined actuality” glasses.
As an alternative, the corporate needs to give attention to creating and advertising and marketing a much less highly effective and reasonably priced model of the gadget in the interim, it’s mentioned. Apple intends to launch this earlier than the top of subsequent 12 months.
Earlier than the choice to pause the event of a “Imaginative and prescient Professional 2”, market observers and Apple suppliers had registered a pointy decline in demand for the “Imaginative and prescient Professional”. Apple itself didn’t present any gross sales figures.
The worth of the headset is accountable for the low demand. The info glasses value 3,499 US {dollars} within the USA. In Europe, the gadget will go on sale in July for 3,999 euros. Too costly for many shoppers.
The worth for the upcoming, cheaper model is predicted to be round $1,500. For comparability: That is how a lot an iPhone Professional Max prices within the easiest model.
The iPhone firm launched the “Imaginative and prescient Professional” within the USA in February. The package deal consists of two headbands that customers can use to regulate the headset to their head form and dimension.
Apple launched the information glasses final June. The gadget seems to be like high-tech ski goggles. The headset can show digital objects in the actual setting on its screens.