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The Apple company launched its new product yesterday iPhone equipped with generative artificial intelligence (AI), in an attempt to boost its sales and keep up with the technological race.
These are the “first iPhones designed from (the AI system) Apple Intelligence“, he declared Tim Cookpresident of the firm, in a video broadcast at the company’s headquarters in Cupertino, California, and online.
The tech giant Silicon Valley is playing a lot with its iPhone 16 and hopes to seduce its customers with models equipped with AI.
With sales of $39 billion last quarter, the iPhone accounts for 60% of Apple’s revenue, and remains the gateway to the firm’s services, such as the App Store or Apple TV, which are growing in importance for the company founded by Steve Jobs.
“These new ones iPhone “They are very important. It is Apple’s most profitable product category and an essential part of its rapidly expanding universe of services and subscriptions,” said Gadjo Sevilla, an analyst at Emarketer.
The equipment will cost, in its most basic version, from 799 dollars, about 16 thousand Mexican pesos.
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2024-09-14 00:01:29