2024-01-09 15:25:28
All about Apple
The Vision Pro will be a virtual reality (VR) and augmented reality (AR) headset. But Apple doesn’t want developers to use these terms when creating apps for visionOS, the device’s operating system. The “right” term will be: spatial computing applications.
For those in a hurry:
Apple directs developers to refer to apps for the Vision Pro headset as “spatial computing apps,” avoiding terms like augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR). ;On the developers page, Apple also establishes guidelines on product naming, requiring that “Apple Vision Pro” be written with three words in capital letters and “visionOS” with a lowercase “v”, even at the beginning of sentences;The change to The term “spatial computing” may be Apple’s strategy to differentiate its applications from those available for other AR and VR headsets, avoiding confusion among consumers.
The strange caveat appears in the Apple page for developers. The text provides guidelines for professionals who plan to launch applications for the Vision Pro, which hits the market on February 2nd for US$3,495 (R$17,000, in direct conversion).
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Apple Guidelines for Vision Pro
(Image: Disclosure/Apple)
The guidance on spatial computing says the following: “Refer to your application as a spatial computing application. Do not describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).”
Regarding the headset, the company demands that it be called “Apple Vision Pro” with three words in capital letters, while “visionOS starts with a lowercase v, even when it is the first word in a sentence”. Terms should never be translated or transliterated, Apple adds.
Apple’s guidelines also ask developers to indicate whether their spatial computing (read: AR/VR) applications contain movements such as rapid spins or sudden changes in camera perspective. This way, the product page will show a badge to alert users. The text also addresses the use of privacy labels and game controls.
Why ‘spatial computing’?
(Image: Reproduction/Apple)
The company doesn’t explain the reason for the strange caveat on the guidelines page. But it’s possible to speculate. There will definitely be AR and VR apps developed for headsets (e.g. Meta’s Quest 3). So Apple may want to differentiate its offerings so consumers don’t confuse apps for other VR/AR headsets with their own.
However, Apple itself has used these terms extensively to describe the Vision Pro. During its launch at WWDC 2023, CEO Tim Cook called the headset “an entirely new AR platform,” for example. From now on, if you see “spatial computing” around, you already know what it means in practice.
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