Apple prepares to launch its most important device since the iPhone today

Apple prepares to launch its most important device since the iPhone today

2023-06-05 11:12:51

Apple is preparing to make one of the most important announcements in its history. If nothing goes wrong, everything indicates that today, starting at 19.00 hours in mainland Spain, the Cupertino company will show the world its first mixed reality viewer, with which it will begin to open up a new market, that of virtual reality and augmented reality, which promises to transform the way we communicate in the medium or long term. Even replacing the ‘smartphone’.

The chosen framework will be WWDC, the annual developer event in which the company has traditionally shown the news that the operating systems of its devices receive. And that is not going to change in 2023 either. Although all the attention, or a good part, is for the expected glasses, which according to the leaks, could be called Reality Pro.

It is clear, this June 5, 2023 is not another day for Apple. And not only because the firm is going to start competing with a new range of products, but because it does so by betting on a technology that is far, far from being democratized. On this occasion, the bitten apple is not here to play in an already established market, as was the case with mobile phones, smartwatches or bluetooth headphones. The company will launch its own model of a product that the general user, for the moment, looks with little interest. And if not, ask Zuckerberg.

This is how we hope the glasses are

Apple has been working on the development of glasses for years. If the forecasts are met, those that will be shown today will have virtual reality and mixed reality functionalities. Thanks to them, the user will be able to play video games, play sports or hold work meetings in digital environments. Basically, the same as the viewers of the competition, among which those billed by Meta stand out. Company that just over a year and a half ago mortgaged its future betting (almost) everything on the development of the metaverse. So far, with little success.

The Reality Pro will have Apple’s most powerful self-made chips, the M2, and offer 4K resolution on each eye. The user will be able to switch between virtual and augmented reality modes easily, simply by turning a crown built into the device in the style of the Apple Watch. In order for the AR functions to be the best, and for the device to be able to read the user’s facial expressions and movements, the device will incorporate up to 10 cameras.

The ‘gadget’ will also have a small external battery that will help increase the autonomy of approximately two hours and will sport a somewhat lighter design than in the case of the competition’s glasses. On paper, they will be more comfortable, which is among the clear strengths of Apple’s commitment. In principle, the viewer will not have controls. The user will be able to carry out all the actions using their own hands and pressing the buttons that will incorporate the glasses. These will also be accompanied by their own operating system, which could be called realityOS or xrOS.

What is clear is that the Reality Pro will not be designed for all budgets. Mixed reality is still expensive, and the new apple toy is expected to arrive with a approximate price of 3,000 dollars in United States. Much more than most competing viewers. In the EU, in addition, the price will increase, without a doubt. The official launch could be delayed until the end of 2023 or the beginning of 2024, so the user will still have a few months to try them.

As we have said, Apple will also use the framework of the event to show its new operating systems. Among them, the iOS 17 that should arrive to the iPhone at the beginning of autumn.

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