3 years. That is the followed time that had passed Apple improving their revenues and profits quarter after quarter. The streak ended on February 2, when the company reported a significant drop in billing for its first quarter of the fiscal year. 2023completed on December 31.
At that time, the technology company based in the Californian town of Cupertino posted revenue of $117.2 billion, down 5% from the previous year. This figure is well below the estimates of analysts who expected the iPhone firm to have reached 121.4 billion dollars. Net income also fell, in this case 13%, staying at 30,000 million dollars.
The decrease in Apple’s revenue coincides with the drop in demand and the availability of its main flagship, the still recent family of terminals iPhone 14. The sales of its mobiles reported to the company 65,800 million dollars, 8% less than exactly a year ago. The same has happened with the commercialization of Mac computers, which has fallen by up to 29%. up to 7,735 million dollars.
Likewise, income from the sale of accessories fell by 8.3%, to 13,482 million dollars, while income from services increased by 6.4%, to a record of 20,766 million dollars (18,931 million euros).
“During the December quarter, we achieved a significant milestone and we’re pleased to report that we now have more than 2 billion active devices as part of our growing installed base,” said Tim Cook, Apple’s CEO.
Meanwhile, Luca Maestri, Apple’s CFO, highlighted the all-time record revenue from the services business, as well as total revenue growth at constant exchange rates, despite a difficult macroeconomic environment and significant supply constraints.
“We generated $34 billion in operating cash flow and returned more than $25 billion to shareholders during the quarter as we continue to invest in our long-term growth plans,” he added.