Apple’s mixed reality glasses could be a big shot in the foot

by time news

2023-06-05 01:47:00

Next Monday (5), Apple may reveal its most ambitious hardware product in years, even if it comes from a product category that is not exactly a guaranteed success. The company is expected to introduce a “mixed reality” headset at its annual WWDC event, which offers both virtual reality and augmented reality, a technology that overlays virtual images over live video of the real world​​.

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Apple’s bet on augmented reality

Apple CEO Tim Cook has been interested in augmented reality for some time. In a 2016 interview, Cook said, “I think AR is extremely interesting and a core technology. So yeah, we’re doing a lot of the behind-the-curtain stuff that we mentioned.” Early potential for AR can be seen in some iPhone apps such as Ikea Place and Measure, as well as several Apple Watch apps.

New headset features

Apple’s new headset is expected to have two main functions: a virtual reality setup and a mixed reality component, which allows users to see augmented reality objects projected onto the real world.

Images show what Apple's extended reality glasses design could look like
Images show what the design of Apple’s extended reality glasses can look like / Image: Ian Zelbo

The device, which could be called Reality One or Reality Pro, is expected to have an iOS-like interface, display immersive video and include cameras and sensors that allow users to control it with hands, eye movements and Siri. Additionally, it should include apps for games, fitness and meditation, and offer access to iOS apps like Messages, FaceTime and Safari​​.

Possible appeal to the corporate market

Some experts believe that Apple’s headset may find more resonance in the corporate market, enabling various applications such as training and education. It could also enable meeting collaborations with more immersive video conferencing capabilities and tools like virtual whiteboards.

an uncertain market

For now, the overall headset market is still small. 8.8 million AR/VR headsets were shipped globally last year, according to data from market research firm IDC. This represented a 21% drop from the previous year. Apple, on the other hand, is reported to sell hundreds of millions of iPhones a year.

Other headsets and smart glasses products have struggled over the years. However, the first wave of demand for the Apple headset could come from devoted Apple fans who are deeply embedded in the company’s product ecosystem and see the value in connecting Apple services to the new headset. Apple could then push for a “mass-market” headset in 2024 or 2025​.

With information: CNN

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