2024-07-04 19:24:37
Bodega Trivento, the Argentine subsidiary of Viña Concha y Toro, is pleased to announce that it has been validated as the best-selling Argentine wine brand in the world for the fourth consecutive year, measured by value.
With firm conviction and a clear vision of the future, Trivento materializes the positioning strategy that was launched 5 years ago in its 2023 business results. Thus, it became one of the brands with the highest net sales of its parent company Viña Concha y Toro, of which it has been a part since its founding in 1996.
In addition, tThanks to the solid work of brand recognition worldwide and the promotion of a sustainable business, the winery has shown sustained growth over the last five years.with an increase of 18% in volume and 21% in value (CAGR). Thus, Trivento maintains its leadership in the global market for Argentine wines.
“We are proud to see how Trivento’s impact goes beyond the borders of Mendoza, Argentina,” said Marcos Jofré, CEO of the company. “Domestic market sales increased by 63% in 2023, and the rest of the key markets, including the United States, Mexico, the United Kingdom and Brazil, also experienced significant growth.”
The commercial strategy implemented led to the modification of the product mix, focusing on the production and launching of premium and luxury wines that, worldwide, has established a distribution network in more than 60 markets. Such is the case of Trivento Reserve Malbec, The best-selling red wine in the UK, considering all origins, is second Malbec in the United States and in Mexico it leads the Argentine category.
The winery revolutionized the markets when it launched the Trivento White Malbec in 2019. This fresh and crystalline Malbec is an example of how innovation and the interpretation of consumer preferences merge to achieve success in each market in which it is presented.
Market Highlights:
United Kingdom. Trivento Reserve Malbec is the number one selling red wineconsidering all origins.
USA: Trivento is the second Argentine wine brand.
Brazil. Trivento is the second-largest Argentine wine brand in sales. Trivento White Malbec is number one in sales among Argentine white wines.
Mexico: Trivento Reserve leads the Argentine category in the price segment.
About Bodega Trivento
Trivento Winery It is a symbol of high-end wines from Argentina. Since its inception in 1996, it has created an exclusive portfolio that preserves the character of the Mendoza terroirs that defy the will of the winds.
Its collaborators make the “Casa de los Vientos” one of the main winery producers and exporters in Argentina. Since 2020, Trivento is the number 1 Argentine wine brand in sales in the world.
The company owns 1,500 hectares of vineyards located mainly in the regions of Maipú, Luján de Cuyo and Valle de Uco – Mendoza, with a wide range of topographies and microclimates.
A leader in sustainable initiatives, in 2013 the company launched a project across its entire operation that included Sustainability at the heart of its business model. From there, it joined the United Nations Global Compact and annually reports goals for the Sustainable Development Goals (SDG) agenda 2030.