Today (Friday), the board of directors of the Premier Basketball League officially approved the election of Ari Steinberg as the chairman of the basketball directorate in place of Shmuel Frankel, who ends his position after ten years at the end of the month. Steinberg’s candidacy and the fact that he is in fact the elected chairman were first published in ONE .
The decision was made after an orderly procedure that took place in recent months and included the establishment of a search committee that examined a number of candidates until the final decision of the board of directors consisting of 16 directors. The current chairman, Frankel, will finish his position after a 10-year term and will arrange an orderly overlap for the new chairman, with Steinberg’s official entry into the position at the beginning of January 2023.
outgoing chairman of the league administration, Shmuel Frankelsaid: “I congratulate the members of the board of directors on the selection of Ari Steinberg and of course Ari himself on his assumption of the position. I wish him much success, that he will continue the path and march the directorate and the league forward to more achievements and the conquest of new peaks. I have no doubt that the directorate’s agenda includes A number of challenges that Ari along with the team and the board of directors will have to address and succeed. It seems to me that we have chosen a worthy candidate, hungry for action, who loves basketball to head the camp and lead the league and Israeli basketball in general. I will soon finish a term of ten wonderful years, hand over the baton wholeheartedly and continue to stand by his side And by the manager’s side at all times.”
Ari Steinberg, the incoming chairman of the Premier League management, said: “I thank the members of the board of directors for their confidence and look forward to starting the position and working in cooperation with the league management and the best professionals in the field. I want to especially thank chairman Shmuel Frankel for all the wonderful work he has done over the years. My goal as chairman is to continue to promote the basketball industry in Israel and lead the league to new achievements.”
Steinberg, 49, married plus 3, lives in Herzliya (he is originally from Netanya). He is the CEO of Ashmoret Club 360, the benefits club of the Histadrut of Teachers. The club generates billions of shekels in clearing, and also has a trade website that also generates hundreds of millions of shekels. Before that, he served as deputy CEO at the Center for Local Government, VP of Finance, Operations and Business Development in the local government center. He was also chairman of the board of the Rum Foundation and other business ventures in which he is a partner, when his path began as one of the founders and co-CEO of the burger chain Burgos (BBB)
He actually closes a circle with the director of the basketball league, since when he was in the local government he pushed for the deal to adopt the league through the lottery in which the local government has involvement. Steinberg knows that the expectation from him is to increase the director’s income basket so that each team can eventually receive More money. That’s also what he promised the management people when he appeared before them.
In the directorate, they worked all the time not to elect someone who is affiliated with the basketball union to the position in order to avoid a situation of the union apparently taking over the directorate in this way. Steinberg made a good impression on the people of the directorate, hoping that he was the right choice and the man who knew how to lead the directorate forward.
By the way, Ashmarat works with several teams in the league such as Maccabi Tel Aviv, Hapoel Tel Aviv, and it seems that now she will not be able to continue this engagement in the future in order to avoid a situation of conflict of interest, etc., or they will find a solution that will satisfy all parties.