“Art Bonus goes in the right direction and needs to be strengthened”

“Art Bonus goes in the right direction and needs to be strengthened”

2023-05-27 16:18:23

The entrepreneur at the Trento Festival of Economics, ‘deductibility is an essential lever that should also be extended to privately owned cultural assets that are made available to the community, such as Fai’

The Art bonus goes in the right direction, deductibility is an essential lever to be strengthened by extending it, for example, also to privately owned cultural assets but made usable by the community”. She stated it Diana Bracco, President and CEO of the Bracco Groupin a video message that opened a meeting on culture and economic development, held at Trento Economics Festival and to which the Minister of Culture Gennaro Sangiuliano also spoke via video link.

I’m thinking of the circuits of House Museums, the Network of Company Museums, national associations such as Fai – explained the businesswoman – who carry out a public service to all intents and purposes. In any case, I find it extremely positive that the old taboo that for years penalized private individuals who wanted to invest in culture has fallen”.

“For too long – added Bracco – there has been an attitude of distrust and ideological rejection towards the contribution of companies for the protection of cultural heritage present in many Italian districts. A mentality that must be fought because companies in all sectors, from banks to manufacturing, they are essential players in our communities and territories”, he concluded.

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