Artificial intelligence: after the “home made”, the “man made”, new selling point?

2023-05-10 15:29:41

The ad is full of self-mockery: the aluminum cap is “normal”, the glass bottle “breakable” and the label… “designed by non-artificial intelligence”. The Parisian brasserie Gallia has always used the second degree in its communication, but it displays here a new argument. That of the “man made”, of the “made by man”, at a time when artificial intelligence is perceived as a threat, as much as as an opportunity.