L’artificial intelligence applied to oral hygiene, coupled with a technology of 3D tracking able to customize the use of a toothbrush, suggesting which behaviors may be the best and which are not. It is the last frontier of smart devices and we thought about designing it Oral-B with his electric toothbrush iO Series 6, a new concentrate of technology presented in recent days at the World Mobile Congress 2021 in Barcelona, that connects to the smartphone through the dedicated apps for Android and iOS.
“The enhanced capabilities of AI and 3D tracking not only offer users personalized guidance, but also help them to become aware of the importance of their oral hygiene, immediately educating even the little ones to have a good routine. as well as optimal results “, Benjamin Binot, Oral Care Senior Vice President in Europe at Oral-B, explains to Adnkronos.
“The goal of exploiting algorithms and machine learning it is precisely to significantly improve people’s oral hygiene: in fact, after studying thousands of different brushing methods, Oral-B iO combines and evaluates them, keeping track of the areas and ways in which users are actually brushing their teeth. “This is because, he continues,”each person is unique and has their own way of brushing their teeth, which is not the same as anyone else’s“In short, says Binot, it is a” tailor-made and personalized brushing experience “.
It was Oral-B, in 1991, to make the first electric toothbrush, revolutionizing a market that continues to grow even after 20 years. “The brand – says Binot – registers a 90% value market share and has brought the penetration of the electric toothbrush to 21%, registering a + 8% in the last 5 years with 3.8 million more users”. If we look at Italy, continues the manager, “in the last 12 months Oral-B sold about 2.3 million toothbrushes, registering a growth of + 27% compared to the same period of the previous year “. A growing market, that of oral hygiene in Italy which, according to Binot,” after the crisis caused by the pandemic, is destined to make a leap in forward”.
In the rest of Europe, he continues, “penetration varies from country to country, with the highest recorded in the Netherlands above 50%, followed by Germany around 45%, Great Britain around 40%, Spain and France between 30 and 20% respectively. In the last 12 months, the electric toothbrush category grew by 64% in Italy and was entirely led by Oral-B toothbrushes which recorded + 65% in value sales compared to the previous year. “In particular, the iO series of which the new iO 6 is part of “in just six months from its launch it has reached 10% of sales by value of Oral-B electric toothbrushes”, concludes Binot.