2024-04-17 19:44:23
Artificial intelligence is generating real models from the fashion industry, the Associated Press reported. This can either lead to greater diversity in this sector or limit it.
British model Alexandra Gondora, or Alexandra for short, has her own digital counterpart. It was created by artificial intelligence and represents a breakthrough in the world of fashion.
Alexandra’s virtual twin can copy her appearance down to the smallest detail, allowing her to stand in for her during photo shoots and campaigns. However, she receives recognition and remuneration, notes the Associated Press.
Alexandra said that she and her alter ego complement each other “right down to baby hair.” It’s yet another example of how artificial intelligence is transforming the creative industries.
Supporters believe that the growing use of artificial intelligence in the fashion industry showcases the diversity of all shapes and sizes. In this way, consumers can make more individual purchasing decisions. It also reduces fashion waste when returning products. And digital modeling saves companies money and creates opportunities for people who want to work with technology.
However, critics have raised concerns that digital models could take jobs away from people, as well as other professionals in the sector such as make-up artists and photographers. Consumers can also be misled that models created by artificial intelligence are real people, and companies can claim to create diversity without hiring real people to do so, notes the Associated Press, cited by BTA.