With Tokyo 2020 already behind him and facing 2024 Paris, the second Olympic champion in Israeli history, Artium Dolgofiat, has joined a long line of Olympic athletes sponsored by the Strauss Danone PRO brand, who will accompany him in a three-year deal until the 2024 Games.
Dolgofiat won a gold medal this summer in Tokyo in the ground exercise in instrumental gymnastics, and even earlier he won twice the European Championship and twice finished second in the World Championships. Alongside the gymnast, Danone PRO also sponsors swimmer Anastasia Gurbanko, runner Diana Weissman, judoka Geffen Primo, runner Marrow Teferi and Paralympic taekwondo fighter Assaf Yasur. As part of the sponsorship, the athletes receive a monthly grant totaling approximately NIS 600,000. By the time of the Paris Olympics in 2024, the scope of sponsorship will reach NIS 2.4 million.
Artium Dolgofiat: “I am proud that Strauss, the leading food company in Israel, has chosen to support me on the way to the Paris Olympics in 2024 and for that I am very grateful. I take great care of a healthy diet in my very conservative lifestyle, and I am happy with this connection.
Liraz Sofrin, Danone Marketing Manager: “As an Israeli food company, connected to Israeli society, we consider investing in athletes a great privilege and are happy to assist them in the unique personal journey of each and every one of them on the way to the Olympic Games in Paris 2024. We chose to sponsor young athletes. Everyone is working hard on the path to realizing their dream in Paris 2024, and we hope the sponsorship will allow them to focus on the goal they have set for themselves.The connection between Danone PRO, the leading brand in the protein-rich yogurts category, “Joining the team of Olympic champion Artium Dolgofyat, who continues to build himself for more achievements in the future. We wish Artium and the entire team great success in the continuation of their journey!”
Gili Lustig CEO of the Israel Olympic Committee: “I see great importance in the support of the Strauss company, one of the leaders in the economy, in Israel’s senior achievement athletes: Artium Dolgofiat Olympic gold medalist, Anastasia Gurbanko, Marrow Teferi, Diana Weissman, Geffen Primo and Assaf Yasur. We are happy that the company chose them and “In Israeli society. These are female and male athletes who are role models. This is a winning connection for conveying messages of a healthy lifestyle and maintaining a healthy diet. Thank you to the Strauss company for helping to promote and cultivate the achievement sport of Israeli-blue and white sports.”
The signing event, which took place at the Strauss Group’s headquarters in Petah Tikva, was attended by Olympic Champion Artium Dolgofiat, Eyal Dror, CEO of Strauss Israel, Gili Lustig, CEO of the Israel Olympic Committee, Raanan Kowalski, CEO of Strauss Dairies, Avi Laufer, Marketing Director Of Strauss Dairies and Liraz Sofrin, Danone Marketing Manager.