As the US presidential election approaches, Meta distances itself from political publications

by time news

2024-02-12 19:17:47

Candidate for re-election, Joe Biden published his first video on TikTok. EVELYN HOCKSTEIN / REUTERS

No political content will be recommended on Instagram and Threads. Social networks, expected at the turn, are increasing controls and restrictions to gain respectability.

Upset about his age, it is on TikTok that Joe Biden hopes to benefit from a facelift. Nine months before the presidential elections, the American president joined the Chinese social network on Sunday for the Super Bowl. « Lol, hey guys » (« Lol, hi guys »), we could read under his 26-second video which covers both the campaign and the NFL American football championship. “ Young people across the country have been waiting for this moment, responded Aaron Parnas, a Gen Z content creator. The president comes to meet us where we are and we will help him for this reason. »

A great ad for the Chinese social network that the American Administration recently threatened to ban. And who has been banned for a year from the screens of 4 million American government officials… Also proof of its essential nature for targeting young voters. A study by the Pew Research Center shows that a third of 18-29 year olds…

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