2023-06-21 12:55:57
The American pizza giant wants to innovate and deliver to its customers… without an address. This is the promise of the new “Pinpoint Delivery” service, which the Domino’s Pizza group has just launched in the United States. “New technology that allows customers to receive their delivery almost anywhere, including places like parks and beaches, just in time for the start of summer,” he swears. Press release released by the company on Tuesday.
To keep this promise, Domino’s Pizza is betting on a new delivery method. Instead of entering an address into the application, as traditionally works for meal delivery applications like Uber Eats or Deliveroo, customers can with this service directly indicate their exact location on a map, so as to be precisely located. by the deliverer.
“A visual signal” triggered when the delivery person arrives
A real-time tracking system for the delivery person (called Domino’s Tracker), similar to what already exists on meal delivery applications, allows customers to track the progress of their order. Once the delivery person arrives on site, customers will be able to activate a “visual signal” on their phone to help locate them precisely.
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Domino’s Pizza has been trying for several years to improve its delivery offer to differentiate itself as the sector has experienced a drop in activity in the United States since the pandemic, notes CNN. According to the market leader group, the decrease in sales over the year 2022 was due “to a shortage of deliverers”. To maintain its clientele, the brand even offered discounts to customers who traveled to pick up their order instead of opting for delivery.
However, this is not the first time that the pizza giant has tried to innovate in the pizza market: in 2021, Domino’s Pizza also tested a robotic car delivery service in Houston.
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