It was under a radiant sun that the 37e edition of the Hyères International Festival of Fashion, Photography and Accessories. For four days, from October 13 to 16, on the heights of the City of Palm Trees, at Villa Noailles, the small world of fashion, surrounded by local visitors, came together to celebrate young creation. ” It’s nice to see so many of you after two years of dry dietannounced in his opening speech Jean-Pierre Blanc, the founder of the Var Festival. It is joy, enthusiasm, the strength of youth and discovery that guide us again this year to offer you a program of choice. »
Created in 1986 by this child of the country, then 22 years old, the event gains each year in notoriety and scale. Baptized at the time “The fair for young designers”, the event was then organized with three francs six sous, in a free and spontaneous way with already this same idea: to help young talents without network or money to break into a closed environment where it was better to be ” son of ” to succeed, as Jean-Pierre Blanc likes to point out.
A long-term passion and a priesthood for those who see their perseverance rewarded thirty years later. “It is the oldest competition for young designers in the world with a mission that has never changed, that of identifying, helping, accompanying, supporting and promoting young talents”said Bruno Pavlovsky, president of fashion activities at Chanel and president of the Fédération de la Haute Couture et de la Mode, during the opening ceremony on Thursday 13 October.
A friendly spirit
This edition with a particularly rich artistic program, marked by the visit of the Minister of Culture Rima Abdul-Malak, has taken an additional step in its institutionalization. A big parade on Friday and Saturday, concerts by singers Axelle Red and Pomme, performances by the Marseilles artistic collective La Famille Maraboutage, exhibitions, lunch at Villa Magdala, a cultural center nestled in the heart of a wooded park on the heights of Costebelle, parties at Hyères airport… The route was punctuated with festive and cultural events.
Appreciated for its atmosphere “in a nutshell”warm and unpretentious, the Festival is transformed each year more into a little Fashion Week outside Paris, attracting more and more influencers with designer looks, photographed as if near the fashion shows on the concrete stairs of the modernist villa by photographers from « street style » came especially for the event. A way of ensuring the Festival’s visibility on social networks, supported by a large number of partners: Chanel, the19M, Première Vision, LVMH, Hermès, American Vintage, the Federation of Haute Couture and Fashion, the Challenge, Galeries Lafayette, L’Atelier des Matières, Mercedes-Benz, etc.
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