2023-05-19 19:33:24
Klaus Zellmer, CEO of Skoda. DAVID W CERNY/REUTERS
DECRYPTION – Abandoned for three years, Skoda, Citroën, Volkswagen are suffering. Seat will disappear.
BMW, Audi and Tesla are laughing; Seat, Citroën and Skoda are crying. Three years after the beginning of the global crisis experienced by the automotive industry, the major popular brands in Europe are trying to recover. For months, manufacturers, faced with severe shortages of electronic components, favored brands and models that guaranteed them a high level of profitability.
Objective achieved: margins exceeded their expectations. But car sales in the largest segment in Europe, that of the “general public” (Peugeot, Citroën, Opel, Fiat, Renault, etc.) plunged by 31.2% between 2019 and 2022, while those of the premium segment ( Audi, BMW, Volvo, Alfa Romeo, etc. fell by only 19% according to Jato Dynamics’ analysis. Between 2019 and 2022, the “mainstream” segment lost nearly 4 million vehicles sold per year in Europe.
Customers who turn to new cars of the most accessible brands have often given up, both delivery times…
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#Automakers #challenged #relaunch #mainstream #brands