2024-02-02 07:00:00
According to the dictionary, resilience means the ability of some bodies to return to their original shape after being deformed or the ability to recover easily in the face of bad luck or change. In the business market, this resilience has become essential, as we face constant changes and challenges. Surviving and thriving requires not only resilience, but also the ability to learn and adapt to changing circumstances.
In this context, process automation plays an important role. By replacing manual tasks with automated systems, companies can optimize their operations and respond quickly and efficiently to market demands. This automation is not just an option, but a necessity to ensure competitiveness in the current market.
Read more:
According to data from Gartner, the hyperautomation software market is estimated at US$596 billion. This tool is highlighted because the combination of RPA (Robotic Process Automation) and Artificial Intelligence allows the use of advanced solutions, such as ChatGPT and GitHub Copilot, enabling the automation of more complex processes that involve human interactions or large volumes of data.
As a result, RPA gained prominence in companies, especially in a new economic scenario. More than 90% of companies consulted in a survey registered significant growth (above 25%) in the number of automations in production this year. These initiatives aim to free people for more strategic activities, increase productivity and improve the customer experience, among other objectives.
(Image: Vitória Lopes Gomez/Olhar Digital/DALL-E)
Automating processes is urgent
One of the main benefits of automation is improved operational efficiency. By eliminating repetitive tasks susceptible to human error, automated systems ensure a smoother and more efficient workflow, allowing companies to use their resources more intelligently and productively.
Furthermore, automation provides more agile and informed decision-making. By collecting and analyzing data in real time, automated systems provide valuable insights that guide business strategies, allowing organizations to anticipate market changes and make more assertive decisions.
(Imagem: panuwat phimpha/Shutterstock)
Another advantage is the flexibility and adaptability that automation offers. Automated processes can be easily adjusted and reconfigured to meet each company’s specific needs, enabling a quick and effective response to changing market conditions and customer demands.
And we cannot forget that automation contributes to improving the customer experience. By offering quick and personalized responses, automated systems ensure a more satisfactory and efficient interaction with customers, increasing brand loyalty and strengthening relationships with the target audience.
Therefore, we are facing a path that must not be reversed. If a company seeks resilience in a constant and complex world, technology is an essential ally. Currently, it is automation that enables companies to face challenges and adapt to changes in the business environment with confidence and determination, ensuring competitiveness and long-term success.
#Automation #strengthens #organizational #resilience