2024-08-23 02:40:31
Aveco has presented its new platform ASTRA Media Factory at SET Expo 2024, an event that is setting a milestone for the audiovisual industry in Latin America. This platform not only promises to transform the way content is managed and distributed but also reinforces Aveco’s commitment to efficiency and technological innovation.
ASTRA Media Factory stands out for its multidimensional approach, addressing the current challenges of media production with a solution that seamlessly integrates on-prem, cloud, and remote operations. As Guillermo Mon Avalle, Director of Sales for Latin America & the Caribbean at Aveco, explained, the platform is designed to adapt to the changing needs of media companies, allowing them to optimize their processes without giving up their existing investments in technologies.
The platform encompasses three critical dimensions for media production: the lifecycle of assets, the operational environment, and integration with third-party devices and systems. This integration ensures that companies can choose the tools that best fit their specific needs without compromising compatibility or operational efficiency. “Our third-party integration library is the largest in the industry, providing unprecedented flexibility to our clients,” stated Mon Avalle.
One of the standout features of ASTRA Media Factory is its ability to automate complex processes, such as live news production and automated content ingestion. The incorporation of artificial intelligence (AI) into the media asset management (MAM) tools not only accelerates editing time but also significantly enhances the visual quality of the content both on-air and online.
This platform also allows for simplified monitoring and control through a unified graphical user interface, making operation easier in both on-premises and cloud environments. This unified approach not only reduces the need for additional staff training but also ensures that all processes are managed efficiently, regardless of the environment in which they operate.
The platform is already being used in various global projects, managing remote environments and controlling geographically distributed devices, highlighting its versatility and ability to handle operations of any scale.
The rapid evolution of media needs demands solutions that are not only efficient but also capable of adapting and growing with market demands. ASTRA Media Factory exceeds these expectations, positioning itself as an essential tool for any media company looking to maximize its impact and efficiency in the digital age.