- As of 2023, the advertising notice process can be carried out online on the DIGIPRiS platform.
- The objective is to declare before Cofepris that the advertising of a doctor, nurse or dentist complies with current health regulations.
- The use of oral and written language is essential in medical advertising to prevent the message from being distorted or misinterpreted.
The field of health is one of the most careful in legal terms and you know it very well. All doctors are permanently under review to identify that they do their job correctly. The same goes for the medical advertising because the correct use of language is an obligation. In case of not complying with this indication, not only confusion is generated in people, but you can have problems with the authorities.
First of all, the competition within the medical profession is too much. You just have to look at the opening of clinics that exists throughout the country. Some are from large drugstore chains and others are small independent businesses. The maximum aspiration of each one is to be profitable in order to last.
However, to promote any health business you can opt for the medical advertising. It is a resource that is available to anyone and now there are many channels of dissemination available. From traditional ones like television to digital ones they are very useful.
Something very important that you should take into account is that first You must meet certain requirements to be able to publicize your services. These are mandatory requirements that you cannot avoid because otherwise you can become creditor to various fines.
Phrases to Avoid in Medical Advertising
In this case, the most important requirement that you must meet is the advertising notice process. It is carried out before the Federal Commission for the Protection Against Sanitary Risks (Cofepris) and its function is to inform about the health care service offered, for example, by a doctor, dentist, nurse, etc.
Regarding this topic, the lawyer Mirna, specialized in Health Law, shared a video with some phrases that should be avoided when announcing services. Sometimes the omission of a word is enough to distort a message and that is why you must take care of both your oral and written language.
- It’s not called botox.
It’s called botulinum toxin. - IUD is not said for X amount.
It is said assessment and IUD placement for X quantity. - It is not said electrocardiogram for X quantity.
It is said to consult and take an electrocardiogram for X amount. - And most importantly, it is not said to carry out a treatment with me and avoid complications because you cannot promise something that is not in your hands.
@mirna.lawyer Avoid these phrases in your advertising ????????♀️ #abogadasanitaria #derechosanitario #regulacionsanitaria #derechomedico #derechomédico #cofepris #cofepris???? #multasmedicos #medicosmultas #abogadamedicos #abogadamedicos #abogadaparamédicos #abogadaparamedicos #regulacionsanitaria #regulaciónsanitaria #abogadaenmexico #abogadadoctorméxico #abogadadoméxico مفاجآت_شوفان_كويكر
♬ Chichiquetere – HCTM
Where is the advertising notice process carried out?
Until a few years ago, this procedure was only in person and was done at the Cofepris office in your area. Instead, as of 2023, requests for advertising notices can also be entered through the DIGIPRiS platform. You can enter all the modalities of the procedure, that is, health supplies such as medicines and medical devices; health services, for example, doctor’s offices and clinics; cosmetics and food.
In the advertising notice, the user declares to Cofepris that their advertising complies with current health regulations. After the notification, this health authority monitors that the provisions of the regulation are strictly complied with, and if not, fines and suspension of advertising are imposed.
Something very important is that the requests for advertising notices and notices of operation represent 25% of all the procedures that are carried out at the window. Therefore, digitization seeks to reduce the flow of people in offices and speed up waiting times.
Also read:
7 mandatory procedures for a medical office according to Cofepris
Medical advertising notice: Errors that you should avoid committing according to Cofepris
Cofepris is modernized: Advertising notice process can now be done online