The campaign consists of 3 videos that communicate Klalit’s flagship services in telemedicine: online doctors, TYTO, and home ultrasound. In each video different situations of Avraham Tal who has difficulty getting medical services in front of the fictional character of Avraham “Kel”, who enjoys services from Klalit’s house and everything is easier for him. The videos are accompanied by narration by Shai Avivi in his unique and familiar style.
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According to Tami Gorman Cohen, head of the marketing and customer relations department: “The corona virus was a catalyst for changing consumer behavior in the health world as well. With the crisis, an opportunity was created to implement remote medical services, regardless of place or time, at the same time with a sense of ease, comfort and simplicity. Today’s customers consume Quality medical services even remotely, whether through dedicated devices such as TYTO and home ultrasound, or through the Klalit app. The campaign connects to this trend and places Klalit’s leadership in the field of remote medicine at the center, which enables our customers a much easier life.”