AvtoVAZ will start production of Lada more expensive than 1 million rubles

by time news

AvtoVAZ plans to transfer Lada cars to a higher price segment, the president of the company, Nicolas Maure, told reporters.

“We will continue to offer fairly affordable cars, let’s say, at the lower threshold of the price segment, but at the same time, in the next five years, we plan to go much higher than the threshold of 1 million rubles. at a price, “said Mor (quoted by TASS).

The first stage will be the price reaching the level of 1 million rubles, the second – from 1.2 million rubles. Lada will provide consumers with “good performance, good product properties for the money,” he said. According to Mora, AvtoVAZ plans to update the Lada model range from 2023 to 2026. To this end, the company is deeply modernizing its production sites.

In May 2021, 38,284 Lada passenger cars and light commercial vehicles were sold in Russia, which is almost 2.5 times higher than the results of May 2020 and 33% higher than sales in May 2019. 160 123 cars, which is 53% more compared to the same period in 2020.

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