2024-07-22 14:26:58
Restaurant entrepreneur Baek Jong-won opened up about the Yeondon Bolkatsu incident.
On the 22nd, Baek Jong-won uploaded a video titled ‘I’ll explain Yeondon Bolkatz’ on his YouTube channel. He started by saying, “I’m sure you’ll be so upset and angry, so please watch the video until the end.” He continued, “It started in June when eight Yeondon Bolkatz store owners took collective action. As false information is being spread and reproduced, The Born Korea is being criticized.”
Recently, some Yeondon Bolkatz store owners reported The Born Korea to the Fair Trade Commission for violating the Franchise Business Act, etc. They claimed, “The head office recruited franchisees by promising false and exaggerated sales and profit rates, causing damage, but has not come up with any measures.”
Baek Jong-won pointed out at the franchise owners’ association that the brand lifespan of The Born Korea was 3.1 years, which is half of the franchise industry average lifespan of 7.7 years. He refuted this by saying, “The Fair Trade Commission’s public disclosure data only discloses the operating period. For example, if a store closes after 3 months, the operating period is 3 months, but if the store had not closed, the operating period would have been 3 months.” He emphasized, “The fact that the operating period is 3.1 years means that there are many stores that opened late,” and “It is a completely different expression to say, ‘They all failed’ after 3.1 years.”
“It was reported that sales per store were halved last year compared to 2010, but headquarters sales increased ninefold. In 2010, we did not have any small brands that we recently added. The average store size was 50 pyeong. Now, there are many small stores, and the average pyeong has been halved. In terms of average sales per pyeong, it was 17.82 million won in 2010, and it actually increased to 23.5 million won last year. The increase in sales per pyeong means that the profitability of small stores has improved.”
Baek Jong-won explained, “It’s obvious that a franchise company’s operating profit comes from the store owner’s pockets. Our company doesn’t have a high operating profit rate. I don’t accept it. It’s really hard when the price of raw materials keeps rising like it is now, but I try not to raise the price of goods because I want the store owners to do well in business and last a long time.”
“It seems that the store owner has suffered a lot of damage unintentionally. This is not an individual’s problem, but a company’s problem, and the lifeline of 2,900 store owners is at stake. This is really wrong. This is corporate murder. We are not that big of a company. We are trying to become a big company, and this is not right. It is not like the article says. Small business owners are the most important, but we should not kill companies that are working hard with good intentions.”
[서울=뉴시스]
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2024-07-22 14:26:58