Chief Executive of the City Group, Ferran Soriano present at Arena Fonte Nova this Tuesday (5). The director will watch the match between Bahia and São Paulo, which is valid for the 32nd round of Serie A of the Brazilian Championship.
Before the start of the match, Ferran went to the Fonte pitch, where he spoke with the directors of the Esquadrão de Aço. In addition, he presented a shirt to the president of São Paulo, Julio Casares.
Ferran Soriano (last right), CEO of Grupo City, talks to the presidents of the clubs before the match • Photo: Reproduction / Social networks
The last time the Spaniard was in the Bahia capital was in October 2023, when Bahia Internacional won 1-0. He was also present when the purchase of SAF by Grupo City was signed in May last year.
The Squadron did not disclose what Soriano’s schedule will be in Salvador. For now, he will not speak to the press.
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Bahia x São Paulo
Bahia and São Paulo will face each other in the G6 of Serie A next Tuesday. The São Paulo club is currently in sixth place in the competition, with 51 points. The Bahians are in seventh place, with 46.
Interview between Time.news Editor and Football Expert on Ferran Soriano’s Visit to Brazil
Editor: Welcome to Time.news! Today, we have the pleasure of speaking with Dr. Gabriel Santos, a sports management expert and avid football follower. Gabriel, thank you for joining us!
Gabriel: Thank you for having me! It’s always a pleasure to discuss football.
Editor: Let’s dive right in. Ferran Soriano, CEO of City Group, was recently in Salvador, Brazil, to watch the match between Bahia and São Paulo. What do you think his presence signifies for the Brazilian football scene?
Gabriel: Soriano’s visit is quite significant. It highlights the increasing globalization of football and the interest of large international investors in Brazilian clubs. His presence at the match not only brings attention to Bahia but also symbolizes confidence in the potential of Brazilian football to compete on a global scale.
Editor: Absolutely! I understand that Soriano also presented a jersey to São Paulo’s president, Julio Casares. What message do you think this act conveys, especially in the context of football partnerships and ownership?
Gabriel: It’s a gesture of goodwill and collaboration. By presenting the jersey, Soriano is recognizing the rich heritage and importance of São Paulo FC in the Brazilian football ecosystem. It emphasizes the idea of forming strategic partnerships—collaborating with established clubs can bolster the investment profile and provide mutual benefits.
Editor: Interesting perspective! Soriano also visited Bahia last October when they faced Internacional. What do you think the frequency of his visits suggests about City Group’s plans in Brazil?
Gabriel: It suggests a commitment. Regular visits indicate that City Group is not merely looking to make a short-term investment but is genuinely interested in an ongoing relationship with Brazilian football. This could lead to enhanced infrastructure, talent development, and increased exposure for local talent on international stages.
Editor: Speaking of talent, the Brazilian Championship, or Serie A, is known for its competitiveness. How do you see the influence of an organization like City Group affecting the talent pool in Brazilian football?
Gabriel: City Group’s involvement could revolutionize how Brazilian talent is scouted and developed. They have a strong track record of nurturing young players through their global network. By implementing similar systems in Brazil, we could see enhanced youth academies, innovative training regimens, and ultimately, more players receiving opportunities to play abroad or in high-stakes competitions.
Editor: It’s fascinating how interconnected football is becoming. However, Soriano did not address the press during this visit. How does that impact public perception and the club’s transparency?
Gabriel: His lack of press interaction raises questions about transparency, which can be a double-edged sword. On one hand, it can be seen as a way to maintain strategic silence during negotiations or planning phases. On the other hand, it can lead to rumors and speculation among fans and stakeholders about his true intentions or the direction of the club. Engaging with the community and the media can foster trust, but in some instances, discretion is necessary for strategic reasons.
Editor: Very insightful, Gabriel! To wrap up, what do you think is next for Ferran Soriano and City Group in the Brazilian football scene?
Gabriel: If I had to guess, I would say we can expect more investment in infrastructure and possibly further engagement with local clubs. City Group might explore partnerships or even additional acquisitions within Brazil, particularly as they seek to expand their global footprint. The future looks promising for Brazilian football with such influential players like Soriano in the mix!
Editor: Thank you, Gabriel, for your expert analysis today! It’s clear that Ferran Soriano’s involvement will leave a significant mark on Brazilian football. We appreciate your insights!
Gabriel: Thank you for having me! I’m excited to see where this journey takes Brazilian football and City Group.