2024-04-09 21:52:44
During the years 2022 and 2023, most Middle Eastern countries have substantially increased the import of Ecuadorian bananas. A big reason is the high quality and unique flavor of the Ecuadorian banana.
While banana exports globally increased in the last two years, around 5%; In Qatar and the Middle East the increase has exceeded 60%.
In Qatar especially, the increase in 2022 was 22% compared to 2021, in 2023 the increase reached a 55% increase, which makes Ecuadorian bananas the biggest seller compared to other export sources to the Middle East .
The same is noted in Oman, Saudi Arabia, Kuwait, Jordan and others. In the case of Oman, Ecuadorian fruit achieved a 100% increase in sales compared to other years. Qatar and the rest of the Middle East is presented as a new and potential market for Ecuadorian fruit.
An important and strategic partner has been the Lulu Group’s Lulu supermarket chain, with an average number of shoppers in the Region of 1.3 million daily shoppers.
Well, the Lulu chain has more than 278 hypermarkets in all Middle Eastern countries; and have been fundamental in the promotion of Ecuadorian products, becoming the main direct and indirect buyer of Ecuadorian bananas. (YO)