In 2022, Banco Mediolanum was the entity with the most satisfied customers in Spanish banking for the fourth consecutive year, according to the ‘2022 Customer Satisfaction Benchmarking’ study by the independent consultant Stiga.
Specifically, the entity has obtained 8.53 points out of 10 compared to the average score for the sector, which drops to 7.17.
The CEO of Mediolanum, Igor Garzesi, considers it proof of a “close and human way of responding to savers” especially when they need it most.
The entity has led 14 of the 16 categories in which it participates (it is not in 17 or 18 as it does not have its own branches or ATMs): one of the categories it leads is customer satisfaction with its manager (if applicable, the Family Banker), with a score of 9.08.
It also leads the ranking in telephone banking, in mobile banking (app) and in relationship intangibles (a category that values aspects such as transparency, trust and personalization of the service).
It also renews its leadership in brand image (which includes aspects such as solidity and solvency, modernity and social commitment, where appropriate through its Mediolanum Aproxima social action project).
Likewise, it leads the way in informing customers about the status of their accounts and product conditions; in response capacity and lower percentage of incidents than the sector; in the offer-price relationship of products, interests and commissions; and in intention to repurchase, intention to continue and intention to recommend.
This year it is once again the entity with the highest percentage of committed customers; and it maintains above 50% the percentage of clients that consider it their main entity.