2023-07-27 20:56:59
This content was published on July 27, 2023 – 18:50 July 27, 2023 – 18:50
Montevideo, Jul 27 (EFE).- The premiere of the movie “Barbie” in Uruguayan theaters “exceeded all expectations” and became “one of the best.”
This was highlighted this Thursday to the EFE Agency by Fabiana Penino, Marketing Manager of Dispel, Warner’s representative in the South American country.
In accordance with this, he remarked that, in addition to the number of people who went to the different rooms, the film led to, for example, various clothing sales houses putting lines linked to the film up for sale and to the fact that many articles of clothing sold out. commercial promotion.
In Uruguay, “Barbie” was positioned as the main pre-sale film of the year in the Movie theater chain after reaching 16,000 tickets sold before the premiere, while in the first week there were 47,000 people who came to see it at that place .
There, in addition, a solidarity action is being carried out that consists of the free delivery of a package of popcorn to each person who donates a doll.
Then these will be donated to different organizations to be delivered to minors.
Starring Margot Robbie (Barbie) and Ryan Gosling (Ken), the film reached the United States, Europe and various Latin American countries last Thursday with great potential to become one of the titles of the year.
Tenderness, humor and a deep critical sense of the gender roles imposed by society come together in a film that once again reveals the vision of Greta Gerwig (“Lady Bird”), a filmmaker who shone with independent subgenres. and that today is one of the biggest revelations in the industry.
“Barbie” had a budget of 100 million dollars to materialize a work that continues the legacy of up to thirty audiovisual versions of the famous doll, which was animated for the first time in the television special “Barbie and the Rockers: Out of This World” from 1987.
“She’s hilarious, smart, full of heart, and she takes a much deeper look than one expects from a Barbie movie,” said actress America Ferrera, who plays the character of Gloria in the film, during a previous interview with EFE. to the premiere. EFE
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