#UnaSeasonDiConsigli: the new edutainment campaign conceived by Bayer is underway
A Season of Advice, to be by your side when needed: this is how Bayer has decided to open a conversation on good practices to stay healthy, talking about colds, flu, Covid-19 and current events.
The campaign – conceived by the communication company Different – in fact, it aims to create awareness on flu issues and problems related to Covid-19, and not only thanks to an original series of five comics in which we recognize among the protagonists a typical Italian family, made up of mum, dad and two children, and Sally.
The latter will be the campaign mascot able to respond with simplicity and immediacy to some common doubts about our health.
The initiative lives on the Facebook page A Season of Advice and on the Instagram profile of BayerItalia. On both platforms, from today and for the next few weeks, the topics of conversation of family members and the point of view of Sally, trusted advisor.
From the comic book sketches you will arrive at the campaign web page, the fil rouge between the different communication channels. Here a series of authoritative insights developed by Bayer in collaboration with the Prof. Fabrizio Pregliasco, virologist at the University of Milan and IRCCS Galeazzi (MI) Health Director, will help readers to clarify the issues, dispel myths and navigate through the many information on the pandemic underway.
Sally’s support will be essential to resolve doubts and offer answers to increasingly widespread curiosities: what happens to our body when we come into contact with a virus or a bacterium? Why do we have certain symptoms? But also: what are the precautions we must put into practice to recover from post Covid-19 symptoms?
How have we dealt with the pandemics of the past, will we be able to limit the virus with these same measures?
The project explores the issues and questions that Italians now face on a daily basis, transforming the comics of A Season of Advice into a real educational campaign open to all. The comics protagonists of the edutainment campaign live through the stories, the colors and the sympathy of the characters designed for the occasion by the Dadomani studio.