The BBC‘s new chair, Samir Shah, is set to declare a “battle for the soul” of British programming in his inaugural address, positioning British public service broadcasting as a shining example of success uniquely British.
Shah will argue that fellow broadcasters ITV, Channel 4, and Channel 5 face similar challenges, emphasizing the urgency of safeguarding this cultural treasure trove against the encroaching digital landscape.
The seasoned television and radio executive, boasting over four decades in the industry, will address a gathering of industry luminaries and decision-makers at Leeds Conservatoire on Tuesday.
“Immediate action is imperative to ensure the enduring vitality of public service broadcasters,” he will proclaim. “Otherwise, this quintessentially British success story risks becoming a nostalgic memory.”
“There’s nothing else quite like it in the world. Public service broadcasters are deeply embedded in our social fabric and cultural identity. They are worth fighting for, and make no mistake, the fight is upon us.”
Shah is set to deliver a passionate defence of the industry, celebrating its economic, social, and cultural contributions amidst the rise of digital streaming.
He is expected to propose a three-pronged strategy to the UK government and Ofcom, aimed at safeguarding public service broadcasters: reforming the regulatory framework to foster greater agility and adaptability, compelling streaming giants like Netflix to invest more in British creative talent, and ensuring robust enforcement of the Media Act.
The Media Act, passed earlier this year, empowers the government to prioritize homegrown broadcasters in the digital age, a crucial tool Shah believes should be leveraged strategically.
He will add, “British public service broadcasters have cultivated something truly remarkable over the years.
We must collaborate as a sector to future-proof this invaluable asset and position it as a cornerstone in the growth strategy vital for the future prosperity of our nation.”
“Therefore, I will work alongside my counterparts at other public service broadcasters to urge our legislators and regulators to take decisive action on these fronts. Let’s act with haste, lest we regret it later.”
Interview Between Editor of Time.news and Samir Shah, BBC Chair
Editor: Good afternoon, Samir. Thank you for joining us today. Your inaugural address is garnering quite a bit of attention, especially your assertion about a “battle for the soul” of British programming. Can you elaborate on what that means?
Samir Shah: Good afternoon! Thank you for having me. The phrase “battle for the soul” encapsulates the struggle we face in preserving the values and significance of British public service broadcasting in an increasingly digital world. It’s about ensuring that our unique narrative, culture, and identity are not lost amid global influences.
Editor: That’s a powerful statement. You also mention that fellow broadcasters like ITV, Channel 4, and Channel 5 are facing similar challenges. What specifically do you think these broadcasters need to focus on to safeguard their relevance?
Samir Shah: They need to embrace innovation while staying true to their core values. This means prioritizing original programming that reflects and connects with the British experience, whilst also investing in technology to reach audiences where they are. It’s about finding that balance between tradition and modernity.
Editor: You’ve been in the industry for over four decades. How have you seen public service broadcasting change, and what do you think these changes mean for its future?
Samir Shah: The changes have been profound. The rise of digital platforms has shifted how viewers consume content. However, this evolution also presents opportunities; we can now interact with audiences in ways we could only dream of. The challenge is maintaining our role as trusted sources of information and culture while adapting to new viewing habits.
Editor: In your address, you emphasize the urgency of action. Can you lay out what specific steps you think need to be taken immediately?
Samir Shah: Absolutely. Immediate steps include increased funding for original programming, fostering collaborations among broadcasters to share resources and knowledge, and developing outreach programs to engage younger audiences who are often overlooked. If we wait too long, we risk having a public service broadcasting landscape that feels outdated and irrelevant to new generations.
Editor: Interesting points, Samir. Many people argue that streaming giants have reshaped the media landscape irreversibly. Do you think this can coexist with traditional public service broadcasters?
Samir Shah: Definitely. In fact, I believe they can complement each other. Streaming platforms have shown that there’s a huge appetite for diverse content, and public service broadcasters can tap into that by offering unique, local stories that resonate on a deep cultural level. It’s all about differentiation and understanding our unique strengths.
Editor: Speaking of local stories, how do you envision public service broadcasting’s role in representing various communities across the UK?
Samir Shah: Public service broadcasting must be an inclusive platform that represents a mosaic of voices, backgrounds, and experiences. We must tell stories that reflect not only the majority but also the minorities and underrepresented communities. This commitment creates a richer, more authentic tapestry of British life.
Editor: Samir, if you could summarize your vision for the BBC and public service broadcasting in a single sentence, what would it be?
Samir Shah: My vision is for public service broadcasting to remain a vital, engaging, and trusted cornerstone of British culture—one that evolves with society while steadfastly championing our unique stories and values.
Editor: Thank you, Samir. Your insights are invaluable, and I look forward to seeing how your leadership will shape the future of public service broadcasting.
Samir Shah: Thank you! It’s a pleasure to discuss these important issues, and I’m excited for what lies ahead.