2024-07-08 12:28:41
Beauty brand BBIA launched its personal color-customized tint ‘MLBB Edition’ for the first time at Olive Young on the 8th.
The new product MLBB Edition consists of 10 NEW colors of BBIA’s existing representative lip products, Last Velvet Tint and Glow Tint. Based on a trendy soft color sense, it was developed as a color tailored to personal tone, from neutral to spring warm, summer cool, fall warm, and winter cool.
Last Velvet Tint is a blurry, ultra-adherent velvet texture that perfectly blends into the lips without highlighting dead skin cells, and boasts vivid color payoff and long-lasting power. The new colors were released with a change from sweet fruity scent to coconut scent. Glow Tint is characterized by a transparent, shining water-like gloss that naturally adds vitality without stickiness.
The 10 NEW colors have been renewed with a custom mold package that contains BBIA’s unique personality.
A BBIA official said, “This new product MLBB edition is a NEW MLBB product newly proposed by BBIA, the original color makeup brand, and while maintaining the identity of MLBB, which stands for ‘My Lips But Better,’ you can experience more sophisticated and natural lip makeup.” The official added, “Not only is it possible to combine various tones, but if you appropriately mix and match the velvet and glow formulations, you will be able to create the MLBB lip of your life.”
Reporter Yong-Seok Choi, Donga.com [email protected]
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2024-07-08 12:28:41