2023-11-09 00:15:08
Ensenada, BC.- Craft Brewers from Baja California They obtained a total of 38 medals in the “Mexico Beer Expo”which positions the State as one of the most important producers in the country.
Michelle Guerrero Jaimes, undersecretary of Economic Development of the Ministry of Economy and Innovation in Baja California, reported that from October 20 to 22, a delegation of 18 craft breweries attended the Mexico Beer Expo which took place in the World Trade Center in Mexico City.
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“This was the 14th edition and Baja California has participated in the last nine, however, previously they went with a small delegation of five or six breweries, this time we had a Baja California pavilion inside the exhibition center and we literally arrived at invade the premises, they already locate us and have us very well positioned regarding the issue of craft beer,” he indicated.
20 medals for Ensenada
He said that, of the 38 medals, 20 belong to breweries in Ensenada, being the municipality with the highest number of awards.
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We are leaders in craft beer at the national level, so we arrived as a state that produces craft beer, not as independent breweries, and that continues to position us at the national level,” he highlighted.
Of the 38 medals, 20 belong to breweries in Ensenada, being the municipality with the highest number of awards.
The official commented that the craft beer It is a very competitive industry, which requires a lot of innovation and creativity, which is why the creative industries directorate was created in the current state administration.
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“There we have a lot of talent, between gastronomy, music, beer and art, where we are not only interested in making it known, but rather seeing how these industries generate economy, with the support we have we are giving them financial advice, training and a refund to all those companies that have achieved certification in competitiveness issues, we reimburse part of that investment they made with the intention of having many more certified companies,” he mentioned.
SEI Financing Program
Likewise, he highlighted that in the Ministry of Economy They have a financing program with a pool of 114 million pesos for 2023, ranging from 2,500 pesos to 400,000 pesos with an annual interest rate of 8%.
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For his part, the president of the Ensenada Craft Brewers Association (ACAE)Francisco Talamantes Frías, considered that a very united beer community has been formed in Ensenada.
Photos: Courtesy
“The truth is we are already recognized nationally and internationally, we have been receiving the greatest number of recognitions for competition for about three or four years, it is not the effort of a single person, we are several breweries, but as a city we are positioned as number one in obtaining medals,” he stated.
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Brewers seek to continue updating
The president of the ACAE said that, despite achieving a renowned in the world of craft beer, The producers are not satisfied and have looked for a way to continue updating, seek innovative collaborations and invest in better equipment.
“We have San Diego, which is the number one city in the United States for craft beer and, like them, we copy the part of not being just another industrial economic sector, but rather we are another tourist product to offer, in San Diego from 2012 to 2019 they were the first tourist producer and we see it the same, we have demonstrated it with the Ensenada Beer Fest which is positioned as the number one festival nationally and within the 10 internationally,” he added.
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