SEOUL, January 19, 2026 — Veeam Software has appointed Hong Seong-gu as its new country manager for South Korea, a strategic move as businesses there increasingly prioritize bolstering their cyber resilience. The appointment underscores the growing need for robust data protection and recovery solutions in the region.
Strengthening Cybersecurity in a Critical Market
Veeam’s new leader brings nearly three decades of experience to a nation focused on data security.
What does this mean for Korean businesses? Hong Seong-gu’s extensive network and proven track record in building high-performing teams will be instrumental in helping organizations protect and recover their data, ultimately driving greater value.
According to Benny Sia, Senior Vice President and General Manager, Asia Pacific and Japan (APJ) at Veeam Software, Hong Seong-gu is a “proven market leader with a strong network across the Korean enterprise and public sectors.” Sia emphasized that Hong’s experience in building successful teams and fostering channel partnerships will be key to helping customers protect, recover, and derive more value from their data, especially as many Korean companies accelerate efforts to strengthen their cyber resilience.
Veeam Software
Hong Seong-gu brings over 29 years of experience in the enterprise technology industry to Veeam. Prior to joining Veeam, he served as country manager for DataStax and MariaDB Corporation in Korea. He also held the position of sales headquarters executive and executive vice president at Oracle, responsible for all Oracle products for major domestic corporations. He previously held leadership and sales roles at Palo Alto Networks, F5 Networks, and BMC Software.
Throughout his career, Hong Seong-gu has demonstrated a consistent ability to build successful teams, cultivate partner ecosystems, and implement effective customer programs, leveraging his extensive experience in both enterprise and channel sales.
- Hong Seong-gu’s appointment signals Veeam’s commitment to the South Korean market.
- His 29 years of experience in enterprise technology will be invaluable.
- Strengthening cyber resilience is a key focus for Korean businesses.
- Veeam provides solutions for resilience, security, governance, and privacy.
