2024-06-11 09:36:03
Take part within the growth, and, to a lesser extent, the manufacturing of your cosmetics, is now doable by becoming a member of the Les Bénéfiques group. Nathalie Bovis and Melinda Briant are on the origin of this open supply methodology. They arrange their salon and their shampoo, toothpaste, bathe gel and deodorant manufacturing unit in Tillières-sur-Avre (Eure) in November 2023. “As a result of it is not truthful to know what we placed on our pores and skin Every single day, we create the primary data primarily based on cosmetics,” defined the 2 entrepreneurs. “The rule is easy: we offer you our formulation to the gram. »
In apply, every cardboard field or glass bottle shows the precise dimensions of the parts. “Our cosmetics wouldn’t have greater than six elements in complete,” additional specified the founders of the model. “All of them are of bodily origin, and most of them come from the French area: 4 of the six parts are of French origin. »
With the cooperation of shoppers
There are additionally transparency strategies within the function performed by members of the Les Bénéfiques group: “We’re intently associated to individuals and customers within the growth of processes for our merchandise,” mentioned the 2 creators of the Les Bénéfiques model. For instance, they inform us concerning the flavors they like, mint on this case, in merchandise like toothpaste. But in addition some take a look at merchandise. There are round fifty of them every time. They provide us their feedback and so we develop our merchandise,” defined the entrepreneurs.
In addition they emphasize the truth that this methodology makes it doable to restrict using roughly harmful merchandise for well being: “It must be famous that our shampoo or soaps don’t comprise sulfates or silicone, Our deodorants are in cream kind and are aluminum and alcohol free. And the eggs are fluoride and bicarbonate free. This sort of collaboration of product packaging is an effective apply, so long as it meets the true wants of our prospects. »
Seven months after launching their service, they’ve 4,000 members of their group. Members who take into account themselves “virtually as many companions”.
Quickly on the pharmacy
This strategy marks a break with conventional advertising, distribution and consumption patterns. Nonetheless, he didn’t ignore it. Nathalie Bovis and Melinda Briant are certainly winners in 2024 of the 101 girls entrepreneurs award, for the class of Eure. “Beauty formulation are an open secret,” they insist. “So there is no such thing as a level in hiding your rules: this doesn’t serve to guard your self out of your opponents, however slightly from prospects. » It’s on these questions of transparency and open supply that two girls, who met as work colleagues, got here collectively and created Les Bénéfiques.
In the intervening time the younger firm provides its merchandise solely on the Web. Additionally it is seeking to develop the bodily distribution community, in pharmacies particularly, in Normandy but additionally within the Paris area. The subsequent step, over 12 to 18 months, will contain the growth of the Tillières-sur-Avre laboratory and the hiring of extra workers. We utterly present the recipe and parts of the scent because the order of success.
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