Bed Bath & Beyond’s Buy Buy Baby and Harmon Stores Set to Reopen Under New Ownership

Bed Bath & Beyond’s corporate siblings, Buy Buy Baby and Harmon, are set to make a comeback. The group that purchased Buy Buy Baby’s intellectual property at a bankruptcy-run auction in June plans to reopen 11 stores in the Northeast this fall, with hopes of opening 100 to 120 stores over the next one to three years. Similarly, private investor Jonah Raskas plans to reopen five Harmon stores in the tri-state area of New York, New Jersey, and Pennsylvania, with potential for more in the future. Both Buy Buy Baby and Harmon have the opportunity to rebuild after being acquired at a significantly lower cost than their original value. The new Buy Buy Baby aims to offer a unique experience for shoppers, focusing on smaller stores, national brands, community building, and learning. The new Harmon stores will continue to provide a wide assortment of products in a convenient and accessible way. Experts believe that the success of these brands will rely on their ability to offer specialism, unique products and services, and strong expertise in their respective categories.